Pop Culture Made Waves - Popular Culture Impacts the WorldMany don't understand or appreciate the power of popular culture. Over the last several decades, popular culture and its icons have often led the way in helping those in need and responding to emergencies and crises. They have been an integral part of the humanitarian aide and social change movements. Here are just a few examples: Live Aid"Live Aid became the focus of everyone's frustration and anger and shame. Very quickly, it became a sort of phenomenon." More than 70,000 people packed Wembley Stadium 10 years ago for a concert which was watched on television by 1.4 billion people in over 170 countries worldwide. A total of £70 million was raised for famine relief - still the most money raised for charity by a single event - and used to fund projects in Mozambique, Chad, Burkina Faso, Niger, Mali, the Sudan and Ethiopia. (The people of Bermuda were the most generous of all, giving the equivalent of £1.50 per person.) Band Aid and Live Aid were never intended to become permanent institutions: once the money was spent, the offices were closed and the Band Aid Trust now encourages people to support other charities working in Africa. Farm Aid:"The fight to save family farms isn't just about farmers. It's about making sure that there is a safe and healthy food supply for all of us. It's about jobs, from Main Street to Wall Street. It's about a better America." Since its beginning, Farm Aid has granted over $17 million to more than 100 farm organizations, churches, and service agencies in 44 states. Many Farm Aid grants are used for direct services, including food and emergency aid, legal assistance, and hotlines. These services have helped thousands of struggling farm families across the country stay on the land.The remainders of Farm Aid funds are distributed as program grants to promote outreach, education, and the development of long-term solutions for the problems facing rural America. Popular Music & Social ChangeMEGA-EVENTS: by Denise M. Dalaimo Popular music forced a level of cross-cultural communication that governments had resisted for years.
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